With the help of the digital team – I designed a fresh responsive website with a bold, bright, and more approachable visual language.
The visual language needed to fit within the 'Choose how you move' initiative, and represents a user-friendly approach to travel and transport around Warwickshire.
Alongside the launch of the website, an awareness campaign was rolled out across busses, rail poster sites and Direct Mail, to ensure that as many people as possible could benefit from this new service.