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Andrew Budell
Art Director
What I Do
As an Art Director, I'm responsible for what advertising campaigns look like. I create creative work that has an instant, positive impact on the consumer. I generate ideas with either a copywriter, or on my own – both to great success. Where necessary, I will brief a copywriter to help challenge myself and the brief.
How I Do It
Every creative has a slightly different approach and different design specialisms. My skills are varied – from directing integrated creative campaigns, photo-shoots, videos, radio, and viral marketing – to branding, copywriting and integrated marketing.
My creativity, and originality has awarded work on integrated accounts such as; Citroën, WCC, Aston Martin, Porsche, British Gas Business, SFCS, Dudley Ross, Volvo, National Car Rental, Volvo, Siemens, Nikon, Vocalink, and Delphi Automotive. -
Andrew Budell
Graphic Designer
The relevance of design
Design makes ideas tangible, it takes abstract thoughts and inspirations and makes something concrete. Graphics are a crucial way of succinctly symbolising and evoking a brand and its associations, tonality and visually.
Process
I think design is about a process, not a product. The pragmatic process of making ideas tangible means that design has an ability to make things simple. Anything that is too complicated to understand or communicate is soon exposed. Maybe this is why great design can seem as obvious as common sense.How I Do It
Design is, by nature, a customer-focused process. Presenting a consistent and coherent image to the world demands that many aspects of an organisation are considered and designed so that they fit together as part of a whole. My fresh approach can help with many of the visual elements of your communications, such as branding, corporate identity and logos, typography, print materials, stationery and so on.
Refreshing your business or starting-up?
I can create a small brand platform, including corporate identity and logos, stationery, marketing materials for on and off-line use, and a brand-book containing communication guidelines to help you keep your brand consistent and professional. Without the need to involve a whole team, it is cost-effective and a good investment.
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Andrew Budell
Copywriter
Why copywriting is essential
The creative process is considered an end-to-end service. After coming up with the big idea, it needs to be executed down to every last detail. As an art director I need to be in possession of both skill sets: the ability to dream up the revolutionary concept, then to scrutinise every line, space and comma that comes with it – after all, visual communication is a language.
How I Do It
In order for campaigns to be successful, they need to communicate effectively. Copywriting in advertising works hand-in-hand with art direction and should even lead the big idea.
Most small campaigns I can handle on my own – but where necessary, I will brief a specialist copywriter to help challenge the ideas and produce stronger work.
Andrew Budell
Photographer
How I Do It
Much of my work is location based, with a strong emphasis on landscape, people and expression. Although I enjoy many varieties of photography, my passion is travel photography. Over the past few years I have been shooting landscapes and people across Northern Spain and Italy. I have also been working with solo artists and musicians, who want photography to express their music and album concepts.
There are no bad pictures; that's just how your face looks sometimes.